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| PANEL IMPACT |
"Keynote gives us another direct line to our target customers. They help us monitor what we are doing well, identify areas for improvement, and help us measure the impact of the changes we make."
Alan Benson, Manager, User Experience
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How Your Feedback Helps
The 160,000 members of the Keynote Research Panel take the responsibility of evaluating Web sites very seriously and often make extensive comments about their experience. On average, panelists write a full page of unprompted comments for each customer experience evaluation they complete! This detailed feedback from panelists is a treasure trove of customer insight for our clients.
Clients often come to Keynote with a theory about why customers have problems on their site but discover -- through the help of our panelists -- that the problem lies elsewhere. Without the help of the Keynote Research Panel, many sites would not be able to pinpoint what needs to be improved.
True Success Story
Keynote panelists help eBay understand not only how customers behave on their site, but why they do what they do. This gives eBay the insight they need to improve the customer experience. "Working with Keynote gave us powerful insights into how our community of users thinks about and interacts with eBay. This learning is a critical part of our long-term strategy to grow the business," said Michael Dearing, eBay's Director of Strategic Development.
Join the Keynote Research Panel Now!
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